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This site had the following on the homepage, "This site is dedicated to all those who attempt to reconcile third party tracked and billed advertising." Our analyzers observed that the web site said " No matter how hard you try, 1 will never equal 1." The Website also stated " From Doubleclick, Atlas and Pointroll to Eyeblaster, Eyewonder and the rest. When your clients purchase advertising using third party numbers for tracking and billing, someone needs to reconcile those numbers. If you are a third party reporting specialist the responsibility falls on you." The website's header had Third Party Advertising as the most important keyword. It was followed by Third Party Tracking, Third Party Billing, and Vendor Billing which isn't as highly ranked as Third Party Advertising. The next words the site uses is Third Party Serving. Third Party Creatives was also included and will not be viewed by search crawlers.